To catch everyone up on the fast-developing pitch to bring Sriracha to Denton, here’s the rundown. Late yesterday morning (October 30), I read this Atlantic Cities story about the legal battle between Sriracha’s Huy Fong Foods and the city of Irwindale, CA. Shortly after, I pitched the idea of Sriracha moving to Denton via Facebook and Twitter.
The Dallas Observer was the first to write on it.
I then huddled with our Economic Development team and drafted this Open Letter to Sriracha on my website (thanks to Lou and Katie Kelly Korom for the great pic headlining the letter).
New traveled fast, even reaching folks at Huy Fong Foods headquarters. The major media outlets in DFW jumped in. Catch up on the stories and see Denton and #Sriracha2Denton featured:
- Dallas Morning News
- WFAA Channel 8 ABC News
- CBS DFW Channel 11
- NBC DFW Channel 5 News
- Fort Worth Weekly
- Texas Monthly- Central Track
We’ve even seen some play in California:
- Los Angeles Daily News
- Silicon Valley Mercury News (where I get a promotion to “Congressman”)
- NBC 4 Los Angeles
- NBC Bay Area
And let’s not forget the international press:
- For those who can speak Chinese
- For those who can speak Vietnamese
And now even the Wall Street Journal.
I’ll keep things updated as this story progresses. I’ve been in touch with our Economic Development team today and we continue to work out details.
I’ll leave you with a sampling of the Twitter discussion about all this…